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Communications Audits
To arrive at a workable communication strategy, Peel&Co's Communications Audit identifies current strengths and challenges; explores and categorises clients' current market positions; develops Target Audiences and matches them to Key Messages. The Audit is undertaken confidentially and embraces interviews with clients' directors and staff; suppliers and partners; the press and market opinion-makers. Peel&Co uses the findings to create a focussed, effective and dynamic Communications Strategy [see below].

Communications' Strategy and Execution
Through the Communications Audit, Peel&Co has developed successful communications strategies for leading businesses in the property and professional sectors, City and financial services; places, destinations and developments; and industry.

These Strategies create the right blend of above- and below-the-line marketing and communications tools, to match budgets and penetrate Target Audiences.

Brand Development
Good brands have real financial value - and Peel&Co has experience in building professional services and industrial brands that are of value to its customer base and investors.

Often the result of a Communications Audit [see above], the client's brand may require refinement, re-structure and updating to serve contemporary market demands. Businesses may require a new public image after fundamental changes to its leadership or function - or after financial catastrophe. Peel&Co provides primary stages and direction, the essential strategic counsel from which the new brand's components are rolled out.

Media Relations, Story-line Development

Peel&Co recognises that successful media relations is founded on a full understanding of the client's business, markets, capabilities and its people.

Telling a good story honestly and briefing the right media and the exact writer brings added impetus to the news. Developing the story-line into a wider range of printed, broadcast or virtual press gives greater depth and readership of a client's brand and capabilities.

Article Writing and Editing
The abundance of features and surveys provides opportunity for clients to express their knowledge and comment on a market or issue. However, writing can be an onerous task. Peel&Co has access to top industry writers, in-house and freelance, to assemble and prepare skeletons or complete articles and illustrations.

Public Affairs and Governmental Communications
Ministers and other Government figures can be valuable assets when seeking to change policy or gain visible public support for a particular project. Public Affairs helps those in the public arena to understand your position. Peel&Co has long-established skills in supporting planning applications successfully; engaging local government and councils in meaningful dialogue; and briefings in Whitehall, at Westminster and in Europe.

Community Relations and Town & Country Planning Support
Similar to Public Affairs [see above], Community Relations seeks to work alongside local communities, demonstrating the benefits a project will bring to local residents and the regional economy - thus winning both their support and trust. Peel&Co's work in the regeneration sector in England and Scotland has led to successful conclusions in a number of developments, including wind farms and data centres.

Strategic Marketing and Bespoke Market Research
Peel&Co believes that Strategic Marketing ensures a company, with limited resources, achieves maximum value and return. Getting the basic strategy right requires considerable intellectual muscle and a sound understanding of a client's business and competence.

Peel&Co, through respected market researchers, identifies target audiences, attitudes and opinions, in order to drive a company forward through well-planned Strategic Marketing.

Event Planning and Management
Event planning ranges from intimate and informal breakfast roundtables to large multi-national conferences for international delegates. Peel&Co believes all event planning starts with a defined objective through which the event is executed seamlessly and effectively - and is memorable, for the right reasons.

Catastrophe Planning and Crisis Media Management
Companies may find themselves the victim of an unforeseen event that threatens their integrity and brand values. Peel&Co believes in all clients possessing a Crisis Management Drill in the event of catastrophe. It is executed through the media and the client's web-pages - and guides companies through any difficult periods, helping to reassure investors, staff and key audiences.

Speech Writing and Personal Presentation
Engaging an audience is an important skill. Speech writing and presentation preparation often takes up precious time. Peel&Co provides a fast-track preparation service..

This service includes drafting the speech text, creating visual support to the argument or proposition; training in presentation skills and delivery techniques; and forming key words and phrases.

Web Strategy and Digital Marketing
The Internet has become the new face for businesses - the resource used to extend a company's brand, philosophy and skills base. Good web sites provide clear and uncomplicated messages: the best ones recognise the need to engage target audiences fully and understand their needs completely.

As part of any overall communications' mandate, Peel&Co will include web-communications. The Company has special relationships with several web-design and digital marketing consultancies, and works closely with them to deliver a company's on-line brand and presence.